Digital Marketing

Search Engine Marketing

Search Engine Marketing is amongst the best methods for getting customers through showing your advertisements on Search Engines (Google) or outsider sites that you pay only when someone clicks on your ads. Moving ahead AdWords Management services where we will intend to increase your returns on any Pay Per Click Campaign that we are managing for you. Give us a chance to take your business an outlining and Analyzing the ads groups.

Why to go for Search Engine Marketing to promote your business?

Paid advertisement is an in-organic way of promoting your business or Band. You have all the access to the dashboard where you can set the amount of money you want to spend on Advertising and also you can set location, time and many more.

Paid Advertisement like Google Adwords, Facebook Ads, Twitter Ads and LinkedIn Ads to promote your business online. By doing this you get results sooner when compared to Organic way.

Pay Per Click

Pay-Per-Click (PPC) is also known as CPC (Cost Per Click). The amount of money payed to Google for showing your ads, when they search for your keywords. It’s a simple way of getting traffic to your website, this method is called an Inorganic Search. When our clients ask us to define Pay Per Click, we tell them that PPC is a very cost-effective means to get their site noticed by their target audience while our other Internet marketing strategies are gradually helping their site achieve their natural ranking potential.

PPC is similar to auction, We as an advertiser place bid on specific keywords or Phrases, which we think is related to our business and can bring user to our website.

How Pay Per Click Works?

Pay Per Click works as an auction, We fix an amount of money to different keywords and when an User comes to Search Engine and types the keyword that we have used for showing our ads on search engines, our ads are shown above or below the search engines so that user can see and if he is interested, he can click on it to reach to your website.

To differentiate PPC ads from the natural search results displayed on a page, search engines will often place PPC ads under “Sponsored Ads” or “Sponsored Links” which also makes them easier to notice on a page that is crowded with text and other items competing for a web user’s attention.

The amount of money they take is totally depends on the popularity of keywords.

Pay Per Click Account Setup

1. Campaign Set Up

The campaign is the vessel for your ad groups and where most of the settings are. Budget, geography, networks, negative keywords, time of day/days of the week and devices.

2. Ad Groups

Use the keyword niches you plan on targeting to determine how many and which ad groups you’ll need to create.

3. Writing Ads

Make the message in the ad such that it should match the content on the landing page.
Write for your audience.
Use a keyword from your list in the headline and in the body.

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